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This site deluxeroofing.co.uk had the following on the homepage, "Roof Tiling and Slating Specialists." Our analyzers noticed that the webpage said " We are proud to be members of the National Federation of Roofing Contractors." The Website also stated " Which endorses the government backed trustmark standard. We are also members of the Government backed Competent Roofer Scheme. The workforce is subject to continuous training and the company health and safety policy is regularly monitored and updated. Slating Natural, Random, Resin. Metal - Lead and Zinc Roofs." The website's header had Deluxe as the most important keyword. It was followed by roofing, rooves, and roof which isn't as highly ranked as Deluxe. The next words the site used was slates. tiles was also included but will not be seen by search crawlers.